About Me





Haoqing（Bruce） Yang 杨昊清

Summary

• 4+ years of working experience in consultancy, experienced in qualitative research, quantitative research, digital/offline user experience design, product strategy, and AI-empowered business innovation; 
• Provide innovative solutions related to products and services for top companies in various industries, help improve user experience, and sort out internal business processes;
• Notable industries and clients: automobile (Human Horizons, Dongfeng Motor, Ford), banking (HSBC, China Merchants Bank), real estate & property (Hongkong Land, Poly, Jinmao), electronic technology (Lenovo, ASUS), retail (LEGO), home appliances (Midea, Haier), medical (Omron), Travel services (StarRides), etc.;
  

Professional Experience 

• User Insight: Conducted more than 100 in-depth interviews and focus groups, and can skillfully use qualitative research methods to provide clients with development opportunities based on customer insights;
  
• Data Analysis: Proficiently use quantitative research methods and data analysis tools to help clients conduct user surveys and provide product and service improvement suggestions;
  
• Co-creation Facilitator: Plan and facilitate 20+ Design Sprints and other collaborative workshops to help Jinmao, Lenovo, Midea, and other clients' cross-departmental teams produce innovative products and service concepts, create service blueprints, and sort out internal business processes, thereby helping Iterate or expand existing products and services;
  
• Business Innovation: Based on research on enterprises and users, create innovative service product lines for customers such as StarRides, and Omron, to expand new businesses and increase revenue;
  
• Product Strategy: Use design thinking method to create product innovation solutions to help clients solve growth challenges, such as helping Dongfeng Motor to create a new family SUV based on user demands and usage scenarios;
  
• Experience Design: Create offline store service experience design for Human Horizons, ASUS ROG, LEGO, and other clients to improve user satisfaction, thereby increasing product sales and conversion rates;
  
• Visual Design: Use PS, AI, Sketch, and other design software to provide visual design for UI interface, product concept map, service journey, business model, and other materials, helping clients to understand and internally digest by the team quickly;
  
• Project Management: Serve as a project leader in project planning and execution, managing multidisciplinary teams, and building lasting client relationships;

• Business Innovation: Planning and executing a series of innovation workshops, guiding 16 members of the Ford E-Prime project team members to conduct brainstorming, discussion, and screening, based on the output of existing R&D projects, to incubate several innovative business project development directions to help the company business development work;
  
• Branding: Support the daily work of the commercial team, design brand visual solutions for Jaguar Land Rover projects, produce company exhibition project brochures, operate LinkedIn official accounts, produce relevant promotional materials, and assist in editing YouTube channel company brand image videos.
  

Education

IT Skills

Languages