Hello! I’m Bruce
Experienced service designer in innovation consultancy.
Over 4 years of working experience in consultancy, focusing on providing innovative solutions related to products and services based on customer insights for top companies in various industries.
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Selected Work:
LENOVO - Defying the future of flexible screen laptop
#Foldable Screen #Product Innovation #Co-creation #Concept Test
As flexible screen technology develops, foldable screen phones and laptops are becoming more and more popular. The Lenovo team hopes to leverage the power of external brains to conduct a two-month concept design and testing project on the topic of "How flexible screen technology can empower productivity tools" to explore the future development potential of flexible screens.
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Dongfeng eπ008 - Design new SUV for three-child family
#SUV design #Product Innovation #Qualitative research #Co-creation #prototype Test
In the new energy era, the attributes and value of cars are being redefined, and consumers' perception of domestic brands is also being reshaped, which creates opportunities for domestic brands to turn things around and make leaps and bounds. Dongfeng Fengshen, which is in the middle of the market, has also stepped up its deployment of new energy product strategies. They hope to break through tradition, build Dongfeng's first electric vehicle and drive the brand upward through product innovation.
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ASUS ROG - Upgrade Store Experience for Gen Z
#Qualitative Research #Spatial Experience #Brand Strategy
ROG is a high-end gaming brand under ASUS. In the early days, it stood out with its excellent product performance. ROG offline stores are the core scene for the brand to carry user experience and play a vital role in shaping brand influence. ROG hopes to upgrade the 4.5 store experience "based on user experience".
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Midea - Explore Innovative Scenarios of Household Water and Drinking Water
#Qualitative Research #Product Innovation #Co-creation
With the improvement of consumption level and the popularization of water purification awareness, consumers' awareness of water purification has gradually increased. Midea hopes to find innovation opportunities through in-depth user insights and lead the industry trend with innovative categories.
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